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8-REASONS NetWork Marketing DISTRIBUTORS FAIL...
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Copyright 2004 Thom Reece All Rights Reserved
There dozens of reasons why any one individual might not be
successful with his/her network marketing business... or any
other business for that matter.
Here are a few that I can think of right off the top of my head:
NOT TREATING IT LIKE A BUSINESS...
Network marketing is just another method of distribution
of a product or service. It is a "business" in every sense of the
word. Many new distributors do not realize that all the same
skills and dedication to effort, that are required to be
successful in any business, are needed in their business.
UNREALISTIC EXPECTATIONS...
Unfortunately, this industry has the reputation of making it
sound too easy. Distributors, in their eagerness to build "any"
type of organization, paint too rosy a picture to convince a
prospective distributor to come aboard. This is a disservice to
the industry, the recruiting distributor, and to the prospect.
Experienced and successful
distributors do a lot of "sifting & sorting" to find the right
prospects for their organization They require that the
prospect jump through a lot of qualifying hoops to become part
of the team.
NOT BEING TRAINABLE...
If you cannot, or will not, take coaching and instruction then
This is not for you. Surprisingly, those with strong professional
selling skills are often the worst choice you can make for
potential team member. They often think they must "re-invent the
wheel" to conform with their selling experience. Your successful
upline "knows" how to work your business. Follow their lead and
the already successful system.
Your choice of your upline sponsor is critical to your success.
Most new distributors give little or no attention to this
important detail. If you sponsor is not a good trainer, or is not
willing to implement the systems necessary to support YOU... then
you have the wrong sponsor. Your sponsor, in the truest sense of
the phrase, is your "partner in success". A bad one can stifle
your success... a good one can skyrocket your profits and greatly
shorten our learning and selling cycle.
If you have a sponsor who is not serving your needs then work
upline until you find someone who will give you the support you
need...and have every right to expect.
POOR CHOICE OF COMPANY/PRODUCT...
Always look at the product first. If you would not "willingly"
buy the product and enjoy it's benefits... why do you think
anyone else would? Marry the product with your own interests and
needs. If you are interested in wellness, health & fitness, etc.
then select a company who has a leadership position in these
product lines. Don't try to sell something you can't get
enthusiastic about... and which does not fill a proven need in
the marketplace. Never
mistake the "comp plan" for the opportunity... the opportunity
is in the product.The most lucrative pay plan in the
world will not pay you a dime if you cannot sell the product...
and the customers do not willingly re-order.
NOT DEALING WITH CONSUMABLE PRODUCTS/SERVICES...
Your success or failure with any Network marketing will be
greatly determined by the "consumability" of the product. If the
product is a "one-time" purchase the success of the Network
marketing model is doubtful. Residual income depends on the
consumability of the product.
YOUR OWN LACK OF DISCIPLINE & PATIENCE...
No business becomes successful instantly.Network marketing is no
different. You should become involved with any MLM only if you
are willing and able to
With Network Marketing, however, YOU own the company and there is
no arbitrary boss determining your worth.
----------------------------------
About the author:
Thom Reece is the CEO and founder of http://www.maxxmlm.com, the
premier online resource for network marketing pros. He can be
reached at: , 808-929-7377, or Fax: 808-929-8711
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