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The testimonials are a very important part of every Agel Business Briefing. They bring high energy, fresh faces and break up the presentation in a positive way. They also ensure that every prospect has someone they identify with.
Even if a prospect doesn't identify with that week's speaker, odds are good that they will find one of the testimonial speakers that they have something in common with and can relate to.
The key to successful testimonials are that they are:
- Quick (30 seconds or less)
- High energy - show emotion and expressions, move your hands if you feel comfortable
- Heartfelt - tell your story, experiences, feelings, fears, hope and enthusiasm
Here are the three elements that make them the most effective:
- Say your name.
- Talk about what you do, or used to do.
- Explain what the drawbacks are of that occupation that Agel solves.
Here are some examples:
"Hi my name is Nancy Johnson and I am a nurse here in Detroit. My job has a lot of stress because we are making life and death decisions, yet the pay is very low. I love Agel because doing the business is fun, and I can make as much money as I want."
"Hi, my name is Jim Hanson. I'm an IT director for a hotel chain. I have a pay scale and not much room for advancement. I joined Agel because I can be my own boss and make what I am really worth."
"Hello my name is Becky Clausen and I'm a waitress at Red Lobster. We work mostly on tips, so I can't afford the things I want. With Agel I made $1,400 in my first three weeks in the business. This can make me LOTS more money than waiting tables."
When you are asked to be a testimonial speaker, plan out your comments ahead of time, and make sure you cover the three elements and you'll do great. You bring another good aspect to the meeting, and it reflects favorably upon you in the eyes of your prospects. So get good at giving your testimonial and have fun with it!